Movies are learning tools for FPFC speaker

CERRITOS, Calif. — Attending the June 13 membership luncheon of the Fresh Produce & Floral Council was kind of like going to the movies.

Guest speaker Kevin Coupe, retail analyst, author of the popular e-newsletter MorningNewsBeat.com and co-author of “The Big Picture: Essential Business Lessons from the Movies,” drew parallels between some of Hollywood’s most popular motion pictures and the business world.
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