Look for innovative mushroom displays encouraging consumers to “Swap It or Top It” through the end of June in the Mushroom Council’s inaugural retail display contest.
The San Jose, Calif.-based Mushroom Council distributed point-of-sale kits promoting the contest, along with a consumer recipe contest, with about 600 stores across the country expected to participate.
“We hope to see the Swap It or Top It Retail Display Contest continue the retail growth mushrooms have experienced in summer months the last few years,” said Mushroom Council president Bart Minor, in a news release. “The contest will create excitement around mushrooms within the produce department, increase consumer awareness of the blendability cooking technique, reward retailers for promoting mushrooms and lift summer mushroom sales.”
Twenty-one prizes are planned for winning produce departments, with entries due July 18 to http://retail.swapitortopit.com.