The 8-ounce, 1- and 2-pound bags include a sticker that reads “Family Grown: scan the code to learn more” and the campaign by the Delray Beach, Fla.-based grower-shipper tells the story of the peppers through a new website, www.perominisweetpeppers.com.
The site promotes the U.S. grown theme and features recipes, coupons and links to promotions on social media. The promotion helps shoppers interact with the company in new ways, according to a news release.
The company promotes grilling the peppers, and as a healthy snack or side dish.
The peppers’ flavor, bright colors and nutritional benefits help increase demand and prompted Pero to expand acreage every year, according to the release.
The website shows how Pero grows the product in multiple states from Florida to New York, according to the release.
Pero Family Farms Food Co. is the legal name of Pero Family Farms.