Produce for Better Health deciphers market signs - The Packer
Produce for Better Health deciphers market signs

MONTEREY, Calif. — Purchase intent for products bearing the Fruits & Veggies — More Matters logo remains flat at 45% among mom shoppers, but more than ever — 77% — associate it with health.

The numbers from the Produce for Better Health Foundation’s annual survey of mothers with children age 10 and under typify the mixed signals buyers and suppliers get from sales and consumer data.
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