Silbermann: Consumers crave connections

CERRITOS, Calif. — “Welcome to the world of the digital native,” Bryan Silbermann told members of the La Mirada, Calif.-based Fresh Produce & Council at their April 25 luncheon.

The president and chief executive officer of the Produce Marketing Association said 90 million people in the U.S. make up the first generation of consumers who are actually wired differently from their parents.
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