Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Video

Strawberry festival attracts 50,000-plus

Tom BurfieldGrower Glen Hasegawa (center), owner of Isla Vista Farms, Oxnard, Calif., shows some of his strawberries to a visitor and her son at the California Strawberry Festival in Oxnard May 20. Carolyn O’Donnell (right), communications director for the California Strawberry Commission, also was on hand to answer questions. OXNARD, Calif. — More than 50,000 people turned out for the California Strawberry Festival May 19 and 20.

The 50-acre festival featured live musical entertainment on two stages, more than 40 food booths and more than 250 fine-arts and crafts booths

The event, which has been held annually for 29 years, has helped raise more than $3.5 million for more than 20 Southern California nonprofit organizations over the years and has helped call attention to the strawberry industry.

Representatives from the California Strawberry Commission, including communications director Carolyn O’Donnell, were on hand to answer visitors’ questions about the berries.

“People are interested in hearing about where their food comes from, who grows their food, (and) how they grow their food,” she said.

Visitors munched on everything from strawberry pizza to strawberry nachos and even imbibed strawberry beer and strawberry champagne.

Among those participating in the event were Adrien Nieto of the Fox TV show “MasterChef” and Bruce Hensel, chief health, medical and science editor for TV station NBC4 in Los Angeles.

Hensel talked about the nutrition benefits of strawberries.

Daisy Tatum, executive director, said the festival started in 1985, when the Oxnard area was producing its first strawberries, as a way to call attention to the town.


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