The Great Big Idaho Potato Truck’s journeys over five months are expected to cover 19,000 miles, with stops in 26 states, according to a news release from the Eagle-based Idaho Potato Commission.
This is the third year in a row the truck is on tour. The 2014 tour will focus on educating women about heart disease, the No. 1 killer of women.
In 2011, fresh Idaho spuds were certified by the American Heart Association’s Heart-Check Food Certification Program.
“The Idaho Potato Commission’s support of the American Heart Association’s Go Red For Women movement provides another new and exciting way we can remind consumers, especially women, of the nutritional benefits Idaho potatoes offer,” Frank Muir, the commission’s president and chief executive officer, said in the release. “In addition to a new charity beneficiary, we’ve rebranded the truck so it showcases fresh Idaho potatoes prepared in various ways and creatively communicates the potato’s nutritional benefits.”
Among the stops the truck will make in 2014: the Kentucky Derby, the Art Car Parade and Festival in Houston and the 55th World Lumberjack Competition in Hayward, Wisconsin.