Live from Fresh Summit - 2011


Live From PMA

Featured Videos from PMA's Fresh Summit:

Shuman Produce

Shuman Produce

Shuman Produce President and Director of Sales John Shuman talks about the company's innovative cause marketing programs, the results of recent consumer research and how Shuman’s sweet onion program has been validated by those results.
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Well-Pict

Well-Pict Berries Inc.

Dan Crowley, Well-Pict Sales Manager, addresses this year’s sales promotion and partnership with the popular kids' show "Chuggington," which is designed to promote healthy eating for kids and families. Also, he discusses how Well-Pict’s additional farms now in Florida, in combination with its West Coast farms found up and down California, have allowed for increased production and year-round availability of its proprietary strawberry varieties. And finally, he talks about Well-Pict’s newest 100% recyclable clamshells, as well as other “green” practices incorporated in the company's package designs.
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Crunch Pak

Crunch Pak

Tony Freytag, senior vice president of sales and marketing, introduces the company, Crunch Pak sliced apples and the company’s new products, including Disney co-branded products, new Snackers items and DipperZ snack trays; and refers to the company’s overall product line.
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Compu-Tech

Compu-Tech Inc.

Kim Rose, Managing Partner, CSO, and Jennifer Wiggs, Managing Partner, CEO, talk about Compu-Tech Inc. in regard to technology and innovation in the produce industry. They discuss Compu-Tech’s approach to managing traceability and data integration between Warehouses and Marketers. They also underscore the importance of data analysis and reporting in the current economic climate.
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Oneonta

Oneonta Starr Ranch Growers

Dan Wohlford, National Marketing Representative, Oneonta Starr Ranch Growers, talks about the Oneonta Starr Ranch’s snaQ® promotional program at the PMA Fresh Summit in Atlanta. Eat + Play The Healthy Way, our tag line says it all! Oneonta Starr Ranch Growers “applesnaQ®” and “pearsnaQ®” campaigns are geared to encourage a healthy lifestyle for the whole family while having fun doing it.
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Duda Fresh Farms

Duda Farm Fresh Foods

Dan Duda, president and COO of Duda Farm Fresh Foods, describes the new product packaging introduced for celery and radishes. He also discusses the company's celebration of 85 years in business.
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