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Featured Videos from PMA'S Fresh Summit 2012:
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Well-Pict Berries Inc.
Dan Crowley, sales manager for Well Pict Berries, discusses the company's year-round supply of 100-percent premium, proprietary berries. Retailers can sell — and consumers can enjoy — fresh Well Pict strawberries and raspberries through the winter holiday season.
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Vick Family Farms
Charlotte Vick Ferrell, a partner with Vick Family Farms, discusses the company's history, the season's harvest and what makes Vick Family Farms products stand out in the market. Additionally, Hunter Rascoe, packing manager and sales, discusses the company's food safety programs.
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Wayne E. Bailey Produce Company
Wayne E. Bailey Produce's president, George Wooten, describes the launch here at PMA, with their entire line of new George Food sweet potato items, as well as new to industry fingerling sweet potatoes.
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Trinity Fruit
Dennis Surabian Jr. discusses Trinity's pomegranates and fresh arils (Juicy Gems), and the company's upcoming mandarins program.
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Village Farms
Doug Kling, senior vice president and chief marketing officer, focuses on Village Farms’ new exclusive varieties that focus on the consumer eating experience of exceptional flavor, taste and healthy enjoyment. Kling discusses innovations in new shelf positioning with grab and go packs, and a rebranding that features product-first expectations of the experience and consistent branding.
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Ruby Fresh
Lori Hickey, of Marketing Plus, discusses Ruby Fresh's Salad Jewels, three combination packs featuring a "savory-meets-sweet" mélange of complementary ingredients ideal for display in any retailer's produce department. Hickey demonstrates adding these ingredients to salad mixes.
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Rainier Fruit Company
Rainier Fruit Company discusses the new apple category drivers and its exclusive varieties — Lady Alice and Junami. The company also touches on continued opportunities for Honeycrisp, Jazz and Pink Lady. Lastly, the company introduces its 2013 plans to participate in the "Fuel Up To Play 60" program.
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