Ruby Fresh grows primarily on the west side of the San Joaquin valley, about 50 miles west of Fresno, Calif., located almost exactly in the center of the state. With groves and orchards from Lemoore, Mendota, and Firebaugh, the company is in the heart of what is recognized as the finest growing region on earth for pomegranates. After years of growing experience and research, Ruby Fresh has settled upon the proven Wonderful variety Pomegranate. By far, this variety has the most ruby red skin, largest size and the plumpest and juiciest aril fruit of all the varieties. Ruby Fresh ships fresh pomegranate arils year-round in four, five and eight ounce punnets, as well as in a one-pound food service package.
Lori Hickey, of Marketing Plus, discusses Ruby Fresh's Salad Jewels, three combination packs featuring a "savory-meets-sweet" mélange of complementary ingredients ideal for display in any retailer's produce department. Hickey demonstrates adding these ingredients to salad mixes.