Village Farms
www.villagefarms.com
Contact: sales@villagefarms.com

Company Profile:

Village Farms leads the industry as premier grower and marketer of branded, premium quality, greenhouse-grown produce in North America, while constantly striving to exceed customer expectations through an unparalleled commitment to quality, safety and sustainability. Our exclusive tomato, bell pepper, and cucumber varieties are bred & grown for their old world flavor using 21st century state of the art environmentally friendly growing practices in our beautiful indoor gardens. Good for the Earth & Good for You.

Live From PMA's Fresh Summit - Village Farms

Interview Summary:

Doug Kling, senior vice president and chief marketing officer, focuses on Village Farms’ new exclusive varieties that focus on the consumer eating experience of exceptional flavor, taste and healthy enjoyment. Kling discusses innovations in new shelf positioning with grab and go packs, and a rebranding that features product-first expectations of the experience and consistent branding.