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The goal was simple: grow bigger, better berries and supply them to the world. Perfection never comes easy, and it would take years of development and millions of dollars of investment to make the goal a reality. But once it was achieved, it was that same, simple goal that would position WellPict as the international leader in supplying superior, proprietary strawberries and raspberries — as well as proprietary organic strawberries - to customers around the globe.
Live From PMA's Fresh Summit - Well-Pict Berries Inc.
Jim Grabowski, Director of Marketing, Well-Pict, talks about Well-Pict's focus on sustainable farming practices, at PMA Fresh Summit 2013.
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