He said, for example, that it is not necessary to go through GS1 to obtain GTINs.
“Growers and shippers can create their own GTIN numbers,” he said.
GTINs come in handy when the Food and Drug Administration is trying to find the source of an outbreak of foodborne illness.
“Within seconds, you’ll be able to help them with their investigation,” Fleming said.
That’s quite a difference from the past, when it might take weeks to sort through thousands of paper purchase orders stored in a filing cabinet.
“In a commodity industry like produce, we’re guilty by association,” Fleming said. “The PTI not only minimizes the amount of product that you have to pull from the supply chain, it also clears you from being guilty by association.”