Retail Videos
Consultant: Know your customers, but know yourself first

McCALL, Idaho — As Ronnie De La Cruz wrapped up a presentation on the importance of changing business plans to attendees of the Idaho-Oregon Fruit and Vegetable Association’s annual conference, the consultant/strategist asked the grower-shippers a question.

Why would a Salinas, Calif.-based leafy greens company ask retail customers to avoid putting a bag of basic garden salad on sale when people typically receive their paychecks, such as the start or middle of the month?
Read More
Prev 1 2 3 4 5 6 7 8 9 10 Next
Feedback Form
Leads to Insight