During a Feb. 28 reception at the Southeast Produce Council’s Southern Exposure, the Orlando-based Produce for Kids thanked retailers and suppliers for supporting the past year’s campaign, and released news of the fall campaign.
The organization plans to encourage families to take a pledge to pack healthier lunchboxes with products from participating produce suppliers.
The fall campaign kicks off in August, with a website that includes recipes designed for lunchboxes and downloadable coupons.
The organization plans to promote the campaign through supply partners’ social media, ending with a Twitter party featuring bloggers and consumers. Suppliers can feature the Produce for Kids logo and program information on packaging.
“This new digital program will allow us to expand our partnerships with likeminded brands,” said Trish James, vice president. “This year’s spring campaign will have more retailers, veteran sponsors and new partners. It is evident by tonight’s turnout that the Produce for Kids’ brand is strong in the industry … 2013 was a huge year for Produce for Kids and we could not have done this without you, our partners.”
The group’s 2013 campaigns generated $4.8 million in donations.
Produce for Kids is a philanthropically-based organization that works with the produce industry to educate consumers about healthy eating and raises funds for children’s non-profit organizations.