Today's Pricing

WATERMELON — F.O.B.S AS OF JULY 21

GEORGIA — Shipments (1,263-1,057-903, red-flesh seeded 80-63-70, red-flesh seedless 1,183-994-833) — Movement expected to decrease as some growers finish for the season. Trading fairly slow. Prices red-flesh seedless 36s generally unchanged, others slightly lower. 24-inch bins per pound red-flesh seeded-type 35s 11-12 cents; red-flesh seedless-type 36s mostly 11 cents, 45s 11-12 cents 60s 12-13 cents. Quality generally good.

SAN JOAQUIN VALLEY, CALIF. — Shipments (303-384-372, seedless 278-352-357, seeded 25-32-15) — Movement expected about the same. Trading seedless active, seeded moderate. Prices seedless slightly higher, seeded slightly lower. 24-inch bins per pound red-flesh seedless-type approximately 35 count mostly 19-20 cents, approximately 45 count mostly 20 cents, approximately 60 count mostly 18 cents; red-flesh seeded-type approximately 35 and 45 counts mostly 12-13 cents. Quality generally good.

MISSOURI — Shipments (8-64-166, red-flesh seeded 2-6-11, red-flesh seedless 6-58-155) — Movement expected to increase. Trading fairly slow. Prices lower. 24-inch bins per pound red-flesh seedless-type 36s 12 cents, 45s 13-14 cents, 60s 14 cents. Quality generally good.

TEXAS — Shipments (349-182-155, seedless 333-171-145, seeded 16-11-10) — Movement expected to increase as production increases in West Texas. Trading moderate. Prices 60 count higher, others generally unchanged. 24-inch bins per pound red-flesh seedless-type approximately 35 count 15-16 cents, 45 count mostly 15-16 cents, approximately 60 count 14-15 cents. Quality variable.

SOUTH CAROLINA — Shipments (140-125-153, red-flesh seeded 18-6-5, red-flesh seedless 122-119-148) — Movement expected to decrease as some shippers finish the season. Trading fairly slow. Prices generally unchanged. 24-inch bins per pound red-flesh seeded 35s supplies insufficient to quote; red-flesh seedless 36s 11-12 cents, 45s mostly 11-12 cents, 60s 13-14 cents. Quality generally good.

SOUTHWEST INDIANA AND SOUTHEAST ILLINOIS — Shipments (0-8-112, red-flesh seeded 0-0-12, red-flesh seedless 0-8-100) — Movement expected to increase. Trading red-flesh seedless 36s fairly slow, others moderate. 24-inch bins per-pounds red-flesh seeded 35s 13-14 cents; red-flesh seedless 36s 13-14 cents, 45s 15-16 cents 60s 15-16 cents. Quality generally good.

NORTH CAROLINA — Shipments (16-39*-110, red-flesh seeded 6-7*-23, red-flesh seedless 10-32-87) — Movement expected to increase as more shippers begin the season. Trading moderate. 24-inch bins per pound red-flesh seeded 35s mostly 14 cents; red-flesh seedless 36s mostly 12-13 cents, 45s and 60s mostly 13-14 cents. Quality generally good. *revised.

DELAWARE, MARYLAND AND EASTERN SHORE, VA. — Shipments (0-0-17, red-flesh seeded 0-0-2, red-flesh seedless 0-0-15) — Movement expected to increase as more shippers begin the season. Trading fairly active. 24-inch bins per pound red-flesh seeded 35s 14-15 cents; red-flesh seedless 36s, 45s, and 60s 15-16 cents. Quality generally good.

MICHIGAN — Shipments (0-0-0, red-flesh seeded 0-0-0, red-flesh seedless 0-0-0) — Very light harvest expected to begin by mid-August. Expect sufficient volume for first f.o.b. by mid- to late August. FIRST REPORT.



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Webcast

2013 Consumer Trends Study

Consumer Trends Study

The 2013 Fresh Trends survey, The Packer’s annual survey on changing consumer behaviors in the produce aisle, will be presented and discussed in detail in a free webcast scheduled for Thursday, April 11. The Packer’s Editor, Greg Johnson, will unveil some of the more noteworthy findings while Produce Retailer’s Editor, Pamela Riemenschneider, discusses what this means to produce marketers and the retail market. You will also hear the retail response to these trends from leading retailer, Paul Kneeland, Vice President of produce, floral, meat and seafood for Parsippany, N.J.-based Kings Food Markets.

Attendees will learn why nearly two-thirds of consumers report the economy has changed the way they shop for food, and while the traditional supermarket still commands the largest share of fresh produce purchases, consumers are visiting more formats than ever before.

Don’t miss this critical business information presented during this free webcast.

Download the webcast slides.

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