Industry Happenings CPMA 2017 expo booths No. 3 By Greg Johnson May 18, 2017 | 11:35 am EDT NEWSTAR: Tim Meissner (left), sales and business project manager for NewStar Fresh Foods LLC, Salinas, Calif., says the company is using more Universal Product Codes on packaging to help retailers ensure an accurate ring and better product data tracking. The UPCs are on the packaging of all seven herbs in New Star’s Pick Me product line. “We wanted better differentiation in that sea of green (vegetables) at retail,” Meissner says about the packaging. Commodity manager Tony Ojeda also displays the packages. Photo By Greg Johnson CHELAN FRESH: Mac Riggan, director of marketing for Chelan Fresh, Chelan, Wash., says the company’s recent merger with Borton Fruit allows the two companies to strengthen their sales in Canada. He says the companies are increasing organic tree fruit offerings for customers in the U.S. and Canada. Bill Dinham, domestic salesman (from left); Riggan; Sterling Divis, domestic salesman; and Stewart Lang, Canadian salesman, worked the company’s booth at the show. Photo By Greg Johnson PACIFIC INTERNATIONAL: Henry Dill, special projects manager for Pacific International Marketing, Salinas, Calif., says the company introduced two new packs to the Canadian market: a 3-pound broccoli floret bag and a 32-ounce cauliflower floret bag. Photo By Greg Johnson DEL MONTE: Roselyn Mansi, district sales manager in Montreal for Del Monte Fresh Produce, Coral Gables, Fla., shows one of the company’s vegetable noodles products. Dennis Christou, vice president of marketing, says the company has beet, butternut squash, zucchini and sweet potatoes in the line. He says the company also offers its new fresh-cut fruit smoothie kits in Canada now. “Fresh-cut is growing great in Canada,” he says. Photo By Greg Johnson CAVENDISH: Cavendish Farms, Dieppe, New Brunswick, debuted two new products at CPMA: Fresh 'N Fast brand 1.5-pound bag of medley potatoes in four varieties, which can cook quickly; and Mini Baker brand smaller russet potatoes in foil in four- and six-count trays. Photo By Greg Johnson MASTRONARDI: Mastronardi Produce, Kingsville, Ontario, showed its new Minzano pasta kit, which contains 1 pound of Minzano tomatoes, pasta and a spice kit, so consumers can make a homemade pasta meal easily with fresh ingredients. CEO Paul Mastronardi (left) says it prepares a meal in only 15 minutes. Celebrity chef Roger Mooking serves as culinary director for this and several other Sunset brand premium packages selling in Canada and the U.S. Photo By Greg Johnson SUNKIST: Joan Wickham, director of communications for Sunkist Growers Inc., Valencia, Calif., shows several of the company’s smaller format square bins now available in Canada. She says they allow retailers to highlight citrus as a destination category for retail displays. Photo By Greg Johnson GIUMARRA: Megan Schulz, director of communications for The Giumarra Cos., says the company is the exclusive watermelon partner with Tajin spice this season in North America. She says the company also has a new California persimmon deal starting in August running through December and will offer Glacier brand cherries from Montana this season from July through August. Photo By Greg Johnson APIO: Apio Inc., Guadalupe, Calif., won the CPMA packaging award for its new line of Salad Shakeups, available in avocado ranch, raspberry acai and tropical lime. Parker Javid, chief customer and sales officer for North America, says the line solves two customer concerns with single-serve salads: it’s a nutritious meal with “clean” ingredients and the patented clamshell allows for shaking the salad and easily holding it in the same container. He says its retail sales point is $3.99 in Canada and $2.99 in the U.S. Photo By Greg Johnson EARTH FRESH: Earth Fresh Foods, Burlington, Ontario, has a new marketing plan for its Nutrispud brand of carisma variety potatoes with a lower glycemic index number. Marketing director Stephanie Cutaia says they come in 3- and 5-pound bags. Photo By Greg Johnson FRESH EXPRESS: Orlando, Fla.-based Fresh Express’ new organic salad kit items are now available in Canada, says Fabian Pereira, head of marketing. The organic salad kits are Classic Caesar, Sweet Dijon Onion and Pomegranate Cranberry, which include all organic ingredients, including nuts, dressing and croutons, he says. Photo By Greg Johnson J&D PRODUCE: J&D Produce Inc.’s mild red onion Honeysuckle Red is now available in Canada, says sales manager Matthew Bradley. The Edinburg, Texas, company grows them in Texas, Georgia, New Mexico and Peru for year-round supply, he says. Photo By Greg Johnson THOMAS FRESH: Marketing specialist Andrea Dubak says after Calgary-based Thomas Fresh rebranded all of its packaging, the company now packs all of its potatoes in pillow top bags, which allow for a bigger window to highlight the spuds. Photo By Greg Johnson NORTH BAY: North Bay Produce Inc., Traverse City, Mich., had several new items at CPMA. National marketing manager Sharon Robb (from left) shows jumbo organic blueberries, available from Mexico from January to June; Eric Olshove, export sales manager, says the company’s snow peas and snap peas are now packed in life-extending bags; and saleswoman Sarah Yancho says North Bay is having a successful first season of Peruvian pomegranates, which are available from December to July. Photo By Greg Johnson 1 2 3 4 5 6 7 8 9 10 11 12 13 14 The Packer's Editor Greg Johnson collected these news items May 10-11 at the Canadian Produce Marketing Association's convention and trade show in Toronto.