Industry Happenings CPMA 2017 expo booths No. 4 By The Packer Staff May 18, 2017 | 6:28 pm EDT MISSION: The Mission Produce staff at CPMA included (from left) Megan Berenbach, Denise Junqueiro, Brent Scattini, Robb Bertels and Monica Robles, who were on hand talking about the company’s new Calgary ripening facility. Bertels says the facility, which opened in mid-May, offers customers in Western Canada a more direct route for product compared to the company’s Toronto facility. Photo By Pamela Riemenschneider BROADVIEW: This is the first time exhibiting at the CPMA show for Broadview Produce, Etobicoke, Ontario, says Caillan Dietrich (right), along with Alexandra Dietrich and Randy Dietrich. The company was promoting its partnership with Canadian Olympic athlete Phylicia George, as well as its new line of cold-pressed juice, he says. Photo By Pamela Riemenschneider DOMEX SUPERFRESH GROWERS: Mike Preacher (left), director of marketing and customer relations for Domex Superfresh Growers, Yakima, Wash., predicts a “nice promotable crop” of cherries, with the first shipment expected later than usual, around June 12. “Then we’ll ramp up the volume,” says Preacher, who advises retailers to promote heavily in July. Account manager Dan Harrington, says all signs point to an evenly-spaced cherry crop, with larger sizes expected in July. Photo By Cynthia David PIGEON: The new green bean packs from Ferme Pigeon, St-Rémi, Quebec, offer longer shelf life than bulk beans, says Gilbert Pigeon (right), along with Patrice Riendau (left) and Guillaume Henri, at the Ferme Pigeon booth. Photo By Pamela Riemenschneider NATUREFRESH: Chris Veillon, director of marketing at NatureFresh Farms, Leamington, Ontario, says the company’s new Ontario Red program offers a consistent product for local customers, from the same seed and the same grower, March to November. The company has had success with the Ohio Red program in the U.S., and decided to expand the program to its Ontario customers. Photo By Pamela Riemenschneider DEL FRESCO: Kingsville, Ontario, hydroponic greenhouse grower Del Fresco Produce Ltd. has launched Mini Mixers tomato medley, says marketing manager Fiona McLean. Tiny orange dots line up under the tub’s resealable top to show consumers the seal hasn’t been tampered with. McLean says each pint contains eight varieties chosen for flavor and texture. Photo By Cynthia David GIRO PACK: To meet consumer demand, the new plastic/mesh “window bag” with a die-cut window from Giro Pack Inc., Vidalia, Ga., shows off more produce while giving marketers room for graphics and branding, says national sales manager Steve Carey. After a year in Europe, the bags arrived in North America six months ago. Carey says retail interest is high, especially for packing citrus, avocadoes, apples and potatoes. The window film can be used on existing equipment, he says, and formed into different shapes and sizes. Photo By Cynthia David LITEHOUSE: Sandpoint, Idaho-based Litehouse Inc. is promoting its line of dressings with a new See the Lite promotion this summer, says Stacey Miller. The promotion is designed to drive consumers to the salad case for refrigerated dressings. It is planned for nine markets, plus Toronto, this year and includes a variety of platforms from print, digital and television to in-store shelf talkers and point-of-sale materials. Photo By Pamela Riemenschneider TRADITION: Vergers Paul Jodoin, St-Jean-Baptiste, Quebec, plans to expand its 275-milliliter sparkling juice lineup this August, says Kristen Anzek. The not-from-concentrate sparkling juice will include two flavors: Apple and Raspberry Lemonade. The company markets juice under the Tradition label. Photo By Pamela Riemenschneider GREEN GIANT FRESH: At the Salinas, Calif.-based Green Giant Fresh booth, Merritt Bruce (from left), vice president of sales for Growers Express, Robert Boudreau, vice president of sales for Groupe Connexion, Joliette, Quebec, and Steve Noll, regional sales manager Green Giant Fresh, promote two additions to the Cauliflower Crumbles line. Bruce says the Fried Rice blend, with chopped cauliflower “rice”, broccoli, carrots and green onions, can be steamed in its pouch for a quick side dish or combined with protein for a healthy meal in minutes. The new Cauliflower & Sweet Potato blend also comes in a steamable, resealable pouch. Both are expected in Canada this summer. Photo By Cynthia David Monaghan Mushrooms: George Graham, commercial director for Monaghan Mushrooms, with Canadian headquarters in Campbellville, Ont., says a number of retailers have shown interest in Monaghan’s new crimini mushrooms enhanced with Vitamin D. Each 80-gram serving provides 100% of the daily recommended amount of Vitamin D. Graham says the enhanced mushrooms not only help consumers deficient in Vitamin D, but as a non-animal source of the vitamin, they’re ideal for vegans and vegetarians. Photo By Cynthia David HERBFRESH: HerbFresh, the Toronto-based division of F.W. Ward, focuses on sales of fresh herbs, carrots, microgreens and edible flowers, and is about six months old, says Alfonso Morelli and Sandra Lafleur. Photo By Pamela Riemenschneider RANDSLAND: Lisa Rand of Randsland Farms Inc. displays the company’s new SuperSalad Kit, which includes a blend of greens like kale, broccoli and cabbage. The kit is ideal not only for salads, but also stir fry and juicing, and includes information about the different ways to serve it on the bag, Rand says. Photo By Pamela Riemenschneider Westmoreland Sales/TopLine Farms, Leamington, Ontario, which markets tomatoes on the vine, continues to focus on its organic line, says chief marketing officer/account manager Jimmy Coppola. New items include a 4-pound overwrapped tray of organic TOVs and 3 pounds of grape tomatoes packed in a 100% compostable fiber tray with a top seal. Coppola says TopLine is looking to produce more organic tomatoes and cucumbers. Photo By Cynthia David RED PRINCE: Irma Botden of Thornbury, Ontario-based Binkley Apples samples the company’s Red Prince apple with kids on the Freggie Children’s Tour during the CPMA expo. Binkley Apples holds the exclusive rights to grow Red Prince apples in Canada. Photo By Pamela Riemenschneider 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Produce Retailer Editor Pamela Riemenschneider and writer Cynthia David collected these news items May 10-11 at the Canadian Produce Marketing Association's convention and trade show in Toronto.