The Packer

Media Kit

Home
Print
Digital
Custom


Newsletter Advertising Options:
The Packer Daily I This Week's Issue I The Packer Retail I Week in Review I Organic Insider I Packaging I Transportation I Food Safety



 

THE PACKER DAILY

The Packer’s Daily E-Newsletter brings together top stories and headlines from the day in a condensed, easyto- read format. It’s designed for progressive produce industry professionals who need to know NOW. For advertisers, The Packer Daily offers the opportunity to have your message in front of industry professionals on a steady, weekly basis. One of the most effective ways to build brand loyalty is through message consistency and frequency. That’s exactly what Packer Daily offers to advertisers. It’s the same top-notch Packer news and editorial the produce industry knows and respects – just more often.

Frequency: Daily (Monday – Friday)
Target Audience: 29,550 produce industry professionals per day

Packer Daily Rates (Gross)

  POSITION Size 1x 6x 13x 26x 39x 52x
1. Medium Rectangle 1 300x250 $3,030 $2,730 $2,420 $2,270 $1,970 $1,820
2. Medium Rectangle 2 300x250 $2,680 $2,410 $2,140 $2,010 $1,740 $1,610
3. Contend Ad 1 100x100 $3,230 $2,910 $2,580 $2,420 $2,100 $1,940
4. Contend Ad 2 100x100 $2,630 $2,370 $2,100 $1,970 $1,710 $1,480
5. Contend Ad 3 100x100 $2,420 $2,180 $1,940 $1,820 $1,570 $1,450
6. Contend Ad 4 100x100 $1,820 $1,640 $1,460 $1,370 $1,180 $1,090

Newsletter Specs: Newsletter Ad Size in Pixels: 300x250
Content ad (includes 100x100 image, plus 7 word headline and 50 words of text)
Accepted File Formats: Static JPG or GIF only
One target URL must be active at time of submission.
Preferred Delivery Method of Final Files: Please email to Shannon Wanna
one week before flight date, phone: 913.438.0779

Return to top
 

THis week’s issue

The Packer’s This Week’s Issue E-Newsletter features front page stories from each section of the current issue of The Packer.

Frequency: Weekly, Mondays
Recipients: 12,874

This Week's Issue Rates (Gross)

  POSITION Size 1x 6x 13x 26x 39x 52x
1. Medium Rectangle 1 300x250 $1,260 $1,140 $1,010 $950 $820 $760
2. Contend Ad 1 100x100 $1,010 $910 $810 $760 $660 $610

Newsletter Specs: Newsletter Ad Size in Pixels: 300x250
Content ad (includes 100x100 image, plus 7 word headline and 50 words of text)
Accepted File Formats: Static JPG or GIF only
One target URL must be active at time of submission.
Preferred Delivery Method of Final Files: Please email to Shannon Wanna
one week before flight date, phone: 913.438.0779

Return to top
 

The Packer retail

The Packer’s Retail E-Newsletter is specifically targeted to retailers and brings pertinent news and information from Packer’s retail news feed.

Frequency: Weekly, Thursdays
Recipients: 7,429

The Packer Retail Rates (Gross)

  POSITION Size 1x 6x 13x 26x 39x 52x
1. Medium Rectangle 1 300x250 $830 $750 $670 $630 $540 $500
2. Medium Rectangle 2 300x250 $630 $570 $510 $470 $410 $380
3. Contend Ad 1 100x100 $740 $570 $600 $560 $480 $440
4. Contend Ad 2 100x100 $600 $540 $470 $440 $390 $360
5. Contend Ad 3 100x100 $530 $440 $390 $360 $320 $290
6. Contend Ad 4 100x100 $460 $420 $370 $350 $300 $280

Newsletter Specs: Newsletter Ad Size in Pixels: 300x250
Content ad (includes 100x100 image, plus 7 word headline and 50 words of text)
Accepted File Formats: Static JPG or GIF only
One target URL must be active at time of submission.
Preferred Delivery Method of Final Files: Please email to Shannon Wanna
one week before flight date, phone: 913.438.0779

Return to top
 

week in review

The Packer’s Week in Review provides readers with a snapshot of the week’s most popular stories from ThePacker.com.

Frequency: Weekly, Fridays
Recipients: 11,776

Week In Review Rates (Gross)

  POSITION Size 1x 6x 13x 26x 39x 52x
1. Medium Rectangle 1 300x250 $860 $780 $690 $650 $560 $520
2. Medium Rectangle 2 300x250 $460 $420 $370 $350 $300 $280
3. Contend Ad 1 100x100 $520 $470 $410 $390 $340 $310
4. Contend Ad 2 100x100 $500 $450 $400 $370 $320 $300
5. Contend Ad 3 100x100 $430 $390 $340 $320 $280 $260
6. Contend Ad 4 100x100 $400 $350 $320 $300 $260 $240

Newsletter Specs: Newsletter Ad Size in Pixels: 300x250
Content ad (includes 100x100 image, plus 7 word headline and 50 words of text)
Accepted File Formats: Static JPG or GIF only
One target URL must be active at time of submission.
Preferred Delivery Method of Final Files: Please email to Shannon Wanna
one week before flight date, phone: 913.438.0779

Return to top
 

ORGANIC INSIDER

The Organic Insider delivers organic-related news and information to all segments of the produce industry.

Frequency: Monthly (End of each month)
Recipients: 13,879

Organic Insider Rates (Gross)

  POSITION Size 1x 3x 6x 9x 12x
1. Medium Rectangle 1 300x250 $1,210 $1,090 $970 $850 $730
2. Medium Rectangle 2 300x250 $860 $770 $690 $600 $520
3. Contend Ad 1 100x100 $760 $680 $610 $530 $460
4. Contend Ad 2 100x100 $710 $640 $570 $500 $420
5. Contend Ad 3 100x100 $680 $620 $540 $480 $410
6. Contend Ad 4 100x100 $530 $480 $420 $370 $320

Newsletter Specs: Newsletter Ad Size in Pixels: 300x250
Content ad (includes 100x100 image, plus 7 word headline and 50 words of text)
Accepted File Formats: Static JPG or GIF only
One target URL must be active at time of submission.
Preferred Delivery Method of Final Files: Please email to Shannon Wanna
one week before flight date, phone: 913.438.0779

Return to top
 

Packaging

The Packer’s monthly eNewsletter developed to highlight new trends in packaging design. Key topics will include merchandising, food safety, consumer trends and packaging technology. The Packer’s Packaging newsletter will reach a broad distribution of growers, shippers and other organizations with a critical need for packaging information.

Frequency: 4th Wednesday of each month
Recipients: 5,290

Packaging Rates (Gross)

  POSITION Size 1x 3x 6x 9x 12x
1. Medium Rectangle 1 300x250 $800 $720 $680 $640 $600
2. Medium Rectangle 2 300x250 $500 $450 $430 $400 $380
3. Contend Ad 1 100x100 $560 $500 $470 $450 $420
4. Contend Ad 2 100x100 $520 $470 $440 $420 $390
5. Contend Ad 3 100x100 $480 $430 $410 $380 $360
6. Contend Ad 4 100x100 $440 $400 $370 $350 $340

Newsletter Specs: Newsletter Ad Size in Pixels: 300x250
Content ad (includes 100x100 image, plus 7 word headline and 50 words of text)
Accepted File Formats: Static JPG or GIF only
One target URL must be active at time of submission.
Preferred Delivery Method of Final Files: Please email to Shannon Wanna
one week before flight date, phone: 913.438.0779

Return to top
 

TRANSPORTATION

The Packer’s monthly eNewsletter focused specifically on the key transportation and logistics news that impact the produce industry. This monthly newsletter is distributed to growers, shippers and other targeted recipients with a critical need to reliably transport their products.

Frequency: 2nd Wednesday of each month
Recipients: 5,400

Transportation Rates (Gross)

  POSITION Size 1x 3x 6x 9x 12x
1. Medium Rectangle 1 300x250 $800 $720 $680 $640 $600
2. Medium Rectangle 2 300x250 $500 $450 $430 $400 $380
3. Contend Ad 1 100x100 $560 $500 $470 $450 $420
4. Contend Ad 2 100x100 $520 $470 $440 $420 $390
5. Contend Ad 3 100x100 $480 $430 $410 $380 $360
6. Contend Ad 4 100x100 $440 $400 $370 $350 $340

Newsletter Specs: Newsletter Ad Size in Pixels: 300x250
Content ad (includes 100x100 image, plus 7 word headline and 50 words of text)
Accepted File Formats: Static JPG or GIF only
One target URL must be active at time of submission.
Preferred Delivery Method of Final Files: Please email to Shannon Wanna
one week before flight date, phone: 913.438.0779

Return to top
 

Food Safety

Food safety is the hottest topic in the produce industry making this one of the most read enewsletters. Your ad will reach an audience committed to providing safe and secure produce throughout the supply chain.

Frequency: 15th & 30th of each month
Recipients: 13,139

Food Safety Rates (Gross)

  POSITION Size 1x 3x 6x 9x 12x
1. Medium Rectangle 1 300x250 $1,570 $1,410 $1,250 $1,100 $940
2. Medium Rectangle 2 300x250 $1,260 $1,140 $1,010 $880 $760
3. Contend Ad 1 100x100 $1,770 $1,590 $1,410 $1,240 $1,060
4. Contend Ad 2 100x100 $1,440 $1,300 $1,150 $1,010 $860
5. Contend Ad 3 100x100 $1,310 $1,180 $1,050 $920 $790
6. Contend Ad 4 100x100 $1,010 $910 $810 $710 $610

Newsletter Specs: Newsletter Ad Size in Pixels: 300x250
Content ad (includes 100x100 image, plus 7 word headline and 50 words of text)
Accepted File Formats: Static JPG or GIF only
One target URL must be active at time of submission.
Preferred Delivery Method of Final Files: Please email to Shannon Wanna
one week before flight date, phone: 913.438.0779

Return to top
 
Contact Sales

Download Media Kit


Digital Brands

thepacker.com
The most trusted and widely-read fresh produce information source, thepacker.com is accessible 24/7 online and provides fresh produce industry news and business information pertinent to the produce industry’s progressive leaders and decision makers throughout the supply chain.






produceretailer.com
Retail solutions for retail executives, consumer trends, retailer news, merchandising displays and much more.






Packer Daily
Bringing together top stories and headlines from the day in a condensed, easy-to-read format. It’s designed for progressive produce industry professionals who need to know NOW.






This Week's Issue
Featuring front page stories from each section of the current issue of The Packer.






The Packer Retail
Specifically targeted to retailers and brings pertinent news and information from thepacker.com’s news feed.






Week in Review
Providing readers with a snapshot of the week’s most popular stories from thepacker.com.






Organic Insider
Delivering organic-related news and information to all segments of the produce industry.






Food Safety / Transportation & Pa Ckaging Powered By Produce Ops
Food safety is the hottest topic in the produce industry making this one of the most read newsletters. Your ad will reach an audience committed to providing safe and secure produce throughout the supply chain.






Fresh Ideas From Produce Retailer
Bi-weekly newsletter for retailers announcing new products and programs designed to boost sales.