The Packer

Media Kit

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Not all units are supported on all sites. Please see the respective ad spec details page for more information on compatibility.
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Leaderboard

The Leaderboard is located to the right of the Packer logo, above the navigation. This ad unit is supported on the majority of ThePacker.com pages.


Specs
Size: 728x90
Max File Size: 45K
Gross Rate CPM: $150
File Formats: JPG, GIF, Flash*, 3rd Party tags
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

*Flash Ad Specifications: Ads should be created in ActionScript2. All ads must be submitted in SWF format, saved in Flash 10 or lower and will need to adhere to the 45KB maximum file size. For proper click tracking of Flash ads, all SWF files must have a ClickTag variable properly embedded. Please contact Digital Ad Coordinator, Shannon Wanna, swanna@vancepublishing.com for ClickTag information.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
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Medium Rectangle 1

The Medium Rectangle 1 is located on the right panel, below the search bar. This ad unit is supported on the majority of ThePacker.com pages.


Specs
Size: 300x250
Max File Size: 45K
Gross Rate CPM: $220
File Formats: JPG, GIF, Flash*, 3rd Party tags
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

*Flash Ad Specifications: Ads should be created in ActionScript2. All ads must be submitted in SWF format, saved in Flash 10 or lower and will need to adhere to the 45KB maximum file size. For proper click tracking of Flash ads, all SWF files must have a ClickTag variable properly embedded. Please contact Digital Ad Coordinator, Shannon Wanna, swanna@vancepublishing.com for ClickTag information.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
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Medium Rectangle 2

The Medium Rectangle 2 is located to the right halfway down the page, below the PackerMarket sign-ups. This ad unit is supported only on the ThePacker.com home page.


Specs
Size: 300x250
Max File Size: 45K
Gross Rate CPM: $200
File Formats: JPG, GIF, Flash*, 3rd Party tags
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

*Flash Ad Specifications: Ads should be created in ActionScript2. All ads must be submitted in SWF format, saved in Flash 10 or lower and will need to adhere to the 45KB maximum file size. For proper click tracking of Flash ads, all SWF files must have a ClickTag variable properly embedded. Please contact Digital Ad Coordinator, Shannon Wanna, swanna@vancepublishing.com for ClickTag information.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
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Sidekick

The Sidekick is our largest ad. It is located below the Medium Rectangle 2. This ad unit is supported on the majority of ThePacker.com pages.


Specs
Size: 300x600
Max File Size: 60K
Gross Rate CPM: $310
File Formats: JPG, GIF, Flash*, 3rd Party tags
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

*Flash Ad Specifications: Ads should be created in ActionScript2. All ads must be submitted in SWF format, saved in Flash 10 or lower and will need to adhere to the 60KB maximum file size. For proper click tracking of Flash ads, all SWF files must have a ClickTag variable properly embedded. Please contact Digital Ad Coordinator, Shannon Wanna, swanna@vancepublishing.com for ClickTag information.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
X close

Rectangle 1

The Rectangle 1 is located on the left top side under the main story slider. This ad unit is supported on the majority of ThePacker.com pages.


Specs
Size: 180x150
Max File Size: 45K
Gross Rate CPM: $130
File Formats: JPG, GIF, Flash*, 3rd Party tags
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

*Flash Ad Specifications: Ads should be created in ActionScript2. All ads must be submitted in SWF format, saved in Flash 10 or lower and will need to adhere to the 45KB maximum file size. For proper click tracking of Flash ads, all SWF files must have a ClickTag variable properly embedded. Please contact Digital Ad Coordinator, Shannon Wanna, swanna@vancepublishing.com for ClickTag information.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
X close

Rectangle 2

The Rectangle 2 is located to the right of the latest video. This ad unit is supported on the majority of ThePacker.com pages.


Specs
Size: 180x150
Max File Size: 45K
Gross Rate CPM: $110
File Formats: JPG, GIF, Flash*, 3rd Party tags
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

*Flash Ad Specifications: Ads should be created in ActionScript2. All ads must be submitted in SWF format, saved in Flash 10 or lower and will need to adhere to the 45KB maximum file size. For proper click tracking of Flash ads, all SWF files must have a ClickTag variable properly embedded. Please contact Digital Ad Coordinator, Shannon Wanna, swanna@vancepublishing.com for ClickTag information.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
X close

Rectangle 3

The Rectangle 3 is located along the left panel. This ad unit is supported on the majority of ThePacker.com pages.


Specs
Size: 180x150
Max File Size: 45K
Gross Rate CPM: $90
File Formats: JPG, GIF, Flash*, 3rd Party tags
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

*Flash Ad Specifications: Ads should be created in ActionScript2. All ads must be submitted in SWF format, saved in Flash 10 or lower and will need to adhere to the 45KB maximum file size. For proper click tracking of Flash ads, all SWF files must have a ClickTag variable properly embedded. Please contact Digital Ad Coordinator, Shannon Wanna, swanna@vancepublishing.com for ClickTag information.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
X close

Content Ad 1

The Content Ad 1 is located between stories in the middle panel. This ad unit is supported only on the ThePacker.com home page.


Specs
Size: 100x100 image accompanied by copy.
Max File Size: 25K
Gross Rate CPM: $70
File Formats: JPG, GIF
Headline and Body copy: Maximum headline word count is 7 words and maximum word count for body copy is 50 words
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
X close

Content Ad 2

The Content Ad 2 is located below Content ad 1 between articles. This ad unit is supported on the majority of ThePacker.com pages.


Specs
Size: 100x100 image accompanied by copy.
Max File Size: 25K
Gross Rate CPM: $70
File Formats: JPG, GIF
Headline and Body copy:Maximum headline word count is 7 words and maximum word count for body copy is 50 words
Rotation/Looping Limit: 4
Max Animation Length: 6sec
Alt-Text Max Length: 30 Characters

Allow 5 business days for testing and approval.
Target URL must be active at time of submission.

For more information contact Shannon Wanna, Digital Ad Coordinator.
Email: swanna@vancepublishing.com
Phone: 913-438-0779
Contact Sales

Download Media Kit


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