The 2015 Tour de Fresh, a four-day cycling event to benefit the Let’s Move Salad Bars to Schools campaign, has sponsorship opportunities available.
 
The second annual Tour de Fresh is scheduled for Oct. 19-22, with a 300-mile route planned through the Great Smoky Mountains of North Carolina and Tennessee, and ending in Atlanta, Ga., according to a news release from event organizers.
 
The inaugural 2014 event raised more than $142,000 and put more than 40 salad bars in schools in eleven states, according to the release. The goal for the 2015 Tour de Fresh is to raise funds for more than 100 salad bars in school districts across the country.
 
“The overwhelming industry support that the 2014 Tour received, plus the thousands of students it benefited, motivate us every day to coordinate and deliver an even more impactful event in 2015,” Cindy Jewell, California Giant Berry Farms vice president of marketing, said in the release. “Once again, the Tour de Fresh will unite fresh produce growers, shippers, packers, and vendors to show that we aren’t just promoting healthier lifestyles, we are working together to make them a reality.”
 
The 2015 Tour de Fresh sponsorships offer fresh produce industry companies six months of marketing opportunities, media impressions, and exposure, according to the release. Opportunities to join Premier Sponsors — California Giant Berry Farms, CHEP, Tanimura & Antle, C&S Wholesale Grocers, TSAMMA and Oneonta Starr Ranch Growers — are available, according to the release.
 
To account for the growth of the 2015 event, new sponsorships are available including:
  • Support van sponsors;
  • Breakfast sponsors;
  • Lunch sponsors ;
  • Dinner sponsors;
  • Finish line ceremony sponsors; 
  • Official media sponsor; and 
  • Rider sponsors.
 
“Tanimura and Antle is proud to once again sponsor and participate in the Tour de Fresh,” Helena Beckett, Tanimura & Antle director of category management said in the release. “We continue to support this important industry event because it puts salad bars in schools and helped inspire us to develop an employee wellness program which includes providing participants with salads for lunch once a week.” 
 
Beckett said in the release that the team camaraderie and industry publicity from participating were invaluable.
 
Companies interested in sponsorship opportunities can visit www.tourdefresh.com for more information, according to the release.