Chiquita Brands International has named Craig Stephen senior vice president of sales and marketing for Fresh Express.
Stephen will be responsible for Fresh Express sales, marketing and customer service operations. The Chiquita veteran was most recently chief strategy officer for N2N Global, a software and service company focused on the food supply chain industry.
Stephen has more than 20 years of experience with Chiquita, and led the turnaround of its North America banana business from 2007 to 2012 as vice president and general manager for Chiquita Brands North America. Earlier, he held global operational and planning roles in North America, Europe and Asia.
“Craig is highly regarded and respected by all stakeholders across the fresh produce industry,” Brian Kocher, Chiquita’s chief operating officer, said in a news release. “We are confident that his extensive operational experience, coupled with his leadership and industry insights will help us consistently deliver superior customer service as we continue to profitably grow our Fresh Express business.”
The company plans to continue to provide expanded category offerings in retail value-added and private label salads, according to the release.
Stephen is a board member of the Produce Marketing Association, where he also serves on various committees.