Honeybear Brands, the marketing arm of Elgin, Minn.-based Wescott Agri Products, plans to introduce the Pazazz apple variety at the Produce Marketing Association’s Fresh Summit.
The marketer also plans to unveil TruEarth, a grower-side commitment to sustainable farming, high quality standards and earth-friendly practices, according to a news release.
Pazazz has a sweet-tart flavor and a Honeycrisp-like crunch, thanks to its Honeycrisp parentage. The new variety is a longer-season apple, offering late-harvest revenue for retailers and extending sales of quality apples into the winter, according to the release.
Honeybear Brands plans to conduct its largest sampling to date at the Fresh Summit expo, although the new apple variety won’t be available at select retailers until January 2015.
The marketer also plans to show off a new two-pound Honey Cubbies bag for Honeycrisps designed with bright, eye-catching kid-friendly graphics.
In addition, Honeybear Brands plans to unveil TruEarth, its grower certification program developed in conjunction with the Integrated Pest Management Institute of North America Inc., Madison, Wis. Accompanying the program is the TruEarth logo.
“Everything we do is about being a good steward of the land and helping our growers offer the best, responsibly grown fruit for their customers everywhere,” Don Roper, Honeybear Brands vice president of marketing, said in the release. “TruEarth is really a program dedicated to protecting the quality and natural healthy qualities of apples for our kids and future generations to come.”