Carlisle, Pa.-based Ahold USA announced it has been working with San Francisco-based RangeMe, an online platform designed to “streamline” new product discovery between retailers and product suppliers.
The move allows Ahold USA — parent company of Stop & Shop New England; Stop & Shop New York Metro; Giant Landover; Giant Carlisle; and online grocery Peapod — to source product from women- and minority-owned businesses for stores in its retail divisions.
“Our goal is to develop more mutually beneficial and successful partnerships with small and diverse suppliers,” Nick Bertram, Ahold USA’s senior vice president of merchandising strategy & support, said in a news release. “This partnership with RangeMe reinforces our commitment to accomplish this at scale while providing our division customers with amazing products at competitive costs.”
RangeMe gives buyers “an efficient way” to find new products and manage the product submission process, Ahold USA said, noting that suppliers benefit from increased control over the marketing of their products and greater access to retail buyers.
“It’s refreshing to work with such a forward-thinking retailer to bring greater opportunity to our gorwing and diverse supplier base,” Nicky Jackson, founder and CEO of RangeMe, said in the release.
For product suppliers and manufacturers, RangeMe gives increased control over the marketing of their products and greater access to retail buyers, Ahold USA said.