Brian Traum has been named director of sales for PickTrace Inc.
Traum’s industry experience will be valuable to the San Francisco company, according to a news release.
Traum previously was national key account manager for Giumarra Cos. and has 20 years of experience in sales management. 
“Optimizing your organization begins with PickTrace, we are setting new standards in produce traceability and labor management,” Traum said in the release.
PickTrace provides labor and harvest management, traceability, operation analytics, automatic federal and state labor law compliance, and other tools, according to the release.