California Giant Inc., is celebrating children returning to school by installing a salad bar in a school through the Let’s Move Salad Bars to Schools program.
Through Sept. 20, the Watsonville, Calif.-based grower-shipper is encouraging consumer followers to vote on which school should receive a new salad bar from California Giant based on schools currently on a waiting list.
As millions of students return to campus, California Giant wants to help provide fresh options in school cafeterias and those meals can add to the success youth experience in the classroom, according to a news release.
Schools approved for funding through the salad bar program will appear in a list on www.calgiant.com and voters may select one school.
Consumers are encouraged to vote daily to help their local schools and the winning school is set to also receive a shipment of California Giant berries, according to the release.
“We are proud supporters of the Let’s Move Salad Bars to Schools program, which has placed over 4,000 salad bars in schools across the U.S.,” Cindy Jewell, California Giant’s vice president of marketing, said in the release. “This fall, we’re taking the campaign to our consumer friends and hopefully building even more awareness about this national program to benefit kids at school. Not only does the campaign result in one more salad bar placed into a school, it keeps the initiative top of mind with consumers.”
The company is also a sponsor of the Oct. 19-22 TourdeFresh ride in North Carolina, Tennessee and Georgia that plans to place up to 100 salad bars in schools during this school year.