Avocados From Peru and Blueberries From Peru are jointly launching a new brand, Superfoods From Peru.

The brand was announced Sept. 18 in New York City at the fifth annual Peru to the World Expo, where the Peru Agribusiness Association Inc. hosted more than 600 attendees.

Peru’s president, Pedro Pablo Kuczynski, was the guest of honor.

“This event underscores Peru’s rapid ascent as the world’s number one destination for travel, culture, and culinary adventures,” Xavier Equihua, CEO and president of the Peruvian Avocado Commission, said in a news release. “We are extremely grateful that President Kuczynski was able to join us in celebrating Peruvian culture and the wide variety of incredible superfoods that Peru has to offer the world.”

The Peru to the World Expo also welcome José Antonio Gómez Bazán of Camposol Trading; the culinary talents of the Peruvian Brothers; and Peruvian minister of foreign commerce and tourism Eduardo Ferreyros. Ferreyros delivered the keynote address and highlighted agriculture as Peru’s second most important export, behind minerals.