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Ham Farms & Produce Co. has redesigned its logo and website and adopted a new slogan as part of a rebranding effort.

Snow Hill, N.C.-based Ham Farms hopes to give customers a “fresh new look” at a long-standing family-run business, J.D. Wyborny, the company’s marketing director, said in a news release.

“I wanted to create a brand that was young and vibrant, but still celebrated the rich family history of the company. The new slogan, Family to Table, represents our commitment to delivering natural and fresh products from our family farm to your table.”

The revamped website, www.hamfarms.com, is easier to navigate and includes information on all of the company’s brands, Southern-inspired recipes and blogs educating consumers about the benefits of sweet potatoes, Wyborny said.

Ham Farms also plans to connect more with retail customers through blogs, e-mail and social media campaigns.

In addition, all of the company’s marketing initiatives will now cover all four businesses under the Ham Farms umbrella: Ham Produce, Natural Blend Vegetable Dehydration, Yamco and Covington Vodka.