Labor of Love surprised a Dole Fresh Vegetables cauliflower harvesting crew with breakfast burritos and Wal-Mart gift cards as vegetable season neared its end in California’s Salinas Valley.

The Labor of Love program was started by the Arizona-based Yuma Fresh Vegetable Association to thank recipients for their service to agriculture.

“For us to sell the best products, the best products have to come out of the ground,” Danny Urbano, senior vice president of administration at Dole Fresh Vegetables, said in a news release. “We have the most dedicated farming and harvesting crews, and just wish to let them know how much they are appreciated.”

Labor of Love will resume its partnership with Dole and other companies during the winter growing season in Yuma, Ariz.

The cauliflower harvesting crew wears pink every Friday during the season and in October in honor of the late wife of crew driver Andres Villasenor. She died of breast cancer in 2010.

“I couldn’t have chosen a better crew to wrap up the Salinas season with,” Jenna Hanson Abramson, spokeswoman for the Labor of Love campaign, said in the release. “Their camaraderie really moved me.”

The program has a website and Facebook page with posts that share the stories of farmworkers. It’s about to enter its second year in Yuma, where the website is

“Harvesting is a difficult profession and requires a commitment and unique set of skills,” YFVA president and grower Steve Alameda said in the release. “When we find the right workers, we want to make sure we take care of them, respect them and celebrate their invaluable contribution to the industry. This program showcases our work force and thanks them for their hard work.”