More than 350 stores added Pazazz apples to their produce departments in the first quarter of 2016.
Pazazz, a descendent of the Honeycrisp, is the newest star for Honeybear Brands’ varietal development program, according to a news release.
Now in its second year shipping in volume, Pazazz is grown in Minnesota, Wisconsin, Washington, New York and Nova Scotia and sold in 16 states and Ontario.
“When we developed Pazazz, we knew the variety was something special with its unique blend of sweet and tart flavors and an exceptional crispness,” Don Roper, vice president of sales and marketing for Honeybear Brands, the marketing arm of Elgin, Minn.-based Wescott Agri Products, said in the release. “As we build towards a broader distribution in the U.S. and Canada, each year we see just how many consumers are increasingly drawn to Pazazz’s unique flavor profile and how our retail partners are really supporting the new variety, building incredible momentum.”
Honeybear Brands conducted in-store demos of Pazazz this season in Atlanta; Denver; Des Moines, Iowa; Halifax, Canada; Miami; Salt Lake City; the Twin Cities and other markets.
The company expects to distribute Pazazz nationwide in 2017.