ATLANTA — If there’s one thing I can’t stand, it’s buying an avocado and finding out someone’s already ‘squeezed the Charmin’ and left their careless finger divots all over the skin.
I buy mine hard as a rock, bagged, well ahead of time and keep them in the fridge once they’re ready to eat. I think that makes me an Avocado Consumer 2.0, because I pretty much always have a handle on when I’ll have some ripe fruit to eat.
That’s why I’m intrigued by the new “interactive display” from Avocados From Mexico. It’s designed to give consumers an idea of what the firmness and color of hass avocados in the display means.
Each side has foam to match the firmness of an avocado ready to eat in 4-5 days , and an avocado that’s ready to eat that day or the next.
This seems like a fun idea, and will hopefully prevent those “Charmin Squeezers” from manhandling the fruit on the display by helping them quickly and accurately identify the fruit of their preference.