Juicero launches juice bars in 11 Whole Foods stores

Los Angeles based cold-press juicer manufacturer Juicero is installing juice bars in 11 Whole Foods Market locations in Southern California.

The juice bars will be installed in March and offer self-serve, 100% organic, cold-pressed juice by the glass.

"We're thrilled to work with Whole Foods Market, as we share many core values," Jeff Dunn, CEO of Juicero, said in a news release. "Juicero's mission is to make it easier for people to consume more fresh fruits and vegetables every day, and through this partnership, we're excited to offer people more ways to create a healthy habit."

"Juicero offers our customers a new and unique cold-pressed juicing experience," Patrick Bradley, president of Whole Foods Market Southern Pacific region, said in the release. "We're excited for our customers to have this new option for grabbing a juice on the go."

The juices are made with Juicero's "Produce Packs," which contain triple-washed, chopped organic fruits and vegetables. Each location will offer four to seven blends including Sweet Greens, Greens, Spicy Greens, Green Zing, Beta Glow, Root Renewal+ and Sweet Roots. Each location will have one to three Juicero Presses.