San Francisco-based Fresh Solutions Network LLC has launched a Side Delights Athletic Performance Promotion program targeting athletes and sports fans.

The theme “Potatoes Fuel Performance” promotes potato’s taste, nutritional value and ability to positively impact athletic performance, the company said in a news release.

The program provides shoppers with information on potato nutrition as well as pre- and post-workout recipes via quick-response code links to Performance Magazine on the Side Delights website, The program features four major sports: football, basketball, soccer and baseball.

“Big game days such as the World Cup, World Series, March Madness, and the Super Bowl have become not just sporting events but eating occasions,” Fresh Solutions President and CEO Kathleen Triou said in the release. “We are leveraging the excitement and energy around these events with promotions and merchandising that will encourage shoppers to purchase potatoes and other nutritious ingredients for home celebrations.”

The Side Delights Athletic Performance promotion program is supported with in-store point-of-purchase such as shelf talkers, product merchandiser with custom header cards, and new floor bins which can be displayed strategically throughout the store, the company said.

Triou cited Nielsen Perishables FreshFacts and Retailer Card Data from 2011, with secondary displays outside the produce department boosting overall potato category sales, as well as “the total basket ring.”

“We are providing retailers with the tools to help increase sales,” she said.

Additional awareness of the promotion will be created across social media with website, Facebook and Twitter postings.

Fresh Solutions, the exclusive supplier of Side Delights potatoes and onions, includes Sterman Masser Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento, Calif.; and Hegins, Pa.); Michael Family Farms Inc., Urbana, Ohio; Basin Gold Cooperative Inc., Pasco, Wash.; Green Thumb Farms, Inc., Fryeburg, Maine; Red Isle Potato Growers Ltd., Prince Edward Island, Canada; NoKota Packers Inc., Buxton, N.D.; Sun-Glo of Idaho Inc., Sugar City, Idaho; and Mack Farms, Lake Wales, Fla.