Avocados From Mexico has released its one-minute, 39-second commercial spot that will air during the Super Bowl.

The ad portrays a secret society bemoaning recent information leaks, including the “secret” that avocados have good fat.

“We are excited to once again showcase the fun, light-hearted spirit of our brand during advertising’s biggest night,” Alvaro Luque, president of Avocados From Mexico, said in a news release. “Our ad is part of an integrated campaign to educate consumers about the good fat that Avocados From Mexico provide, and we are delighted to lead an important shift towards advertising healthy options during this premier pop culture moment.”

A 30-second commercial during last year’s Super Bowl cost up to $5 million, according to Sports Illustrated, suggesting that Avocados From Mexico found its previous advertisements during the big game — last year and the previous year — to be worthwhile investments.

Avocados From Mexico’s spot also pokes fun at subliminal advertising with a quick scene of actor and comedian Jon Lovitz hypnotizing the members of the society into eating guacamole.

The commercial is part of the organization’s larger advertising campaign, promoted on social media with the hashtag “AvoSecrets.”