Demand for organic easy-peel citrus varieties has grown significantly, and Valencia, Calif.-based Sunkist Growers expects the rise to continue.
Citing IRI data, the company said industry sales of the fruit last year were up by more than 70% in dollars and 60% in volume.
“As the market for organics grows, there is a lot of opportunity for organic citrus, including mandarins and other easy-peel varieties, which are such a popular segment of the citrus category,” director of communications Joan Wickham said in a news release. “Last year’s data showed a dramatic increase in organic easy-peel sales, and we expect that trend to continue in all seasonal varieties as more supply becomes available.”
Sunkist’s organic offerings include cara cara, navel and valencia oranges, grapefruit, limes, lemons, mandarins and minneola tangelos. The company can provide retailers with organic packaging and merchandising materials to help them capitalize on the trendiness of the category, according to the release.