Vance Publishing Corp., the aprent company of The Grower and Citrus & Vegetable Magazine, has launched a digital marketing services business.


Vance Marketing Solutions will provide strategic Web development and digital marketing services to its clients to help them take advantage of today’s changing marketing environment.


Lincolnshire, Ill.-based Vance is launching the new division at upcoming trade shows, including the Produce Marketing Association’s Fresh Summit International Convention & Exposition in Anaheim, Calif., Oct. 2-5.


Vance Chairman Bill Vance says, “Vance Marketing Solutions underscores our company’s more than 70 years of commitment to the agriculture, professional woodworking and beauty industries. Our market expertise combined with our unique approach to developing online strategies will enable us to develop programs that truly fit our customers’ goals.”


Vance Marketing Solutions is headed by Tom Denison, whose background includes business development at high-profile marketing firms including Agency.com, iCrossing and Performics (now Google Affiliate Network).

And on average, Denison’s team members have more than 10 years of digital experience.


“We understand digital,” Denison says. “We all know that in a recession, companies cut back on their marketing spend, but in this economy, companies also realize that they need to invest in the digital world for the future."


“Based in Lincolnshire, Ill., with offices in Lenexa, Kan., and St. Louis, Vance produces magazines and newspapers, Web sites, mobile websites, e-newsletters, events and a radio show that cover the woodworking, beauty and agricultural industries.


For more information on Vance Marketing Solutions, go to www.VanceMarketingSolutions.com, www.VancePublishing.com or contact:


Tom Denison, vice president, eMedia, Vance Publishing


O: 847.634.4353, tdenison@vancepublishing.com


Anya Cheng, brand manager, Vance Marketing Solutions


O: 847.415.8046, acheng@vancepublishing.com


Lauren Heist, public relations irector, Vance Marketing Solutions


O: 847.415.8052, lheist@vancepublishing.com