Morro Bay, Calif.-based Vida Fresh Inc. has announced the arrival of its new retail-ready baskets of Tasti-Lee tomatoes.
The organic vine-ripened tomatoes are available in a plastic-wrapped 1-pound basket (2- to 3-count), with product information and barcode. There are 12 1-pound packages per case. Labels are in English and French.
Vida Fresh is the exclusive grower-packer-shipper of the Tasti-Lee on the West Coast. Vida Fresh promotes the organic, non-GMO Tasti-Lee as having high lycopene content, as well as color and firmness.
Developed at the University of Florida, Tasti-Lee tomatoes are bred to stay on the vine until “fully ripened” and retain firmness, the company said.
The product is certified organic by Oregon Tilth and for food safety by Primus Labs, Vida Fresh said in the release.