(UPDATED, Jan. 6) Vancouver, British Columbia-based Village Farms Inc. has added economist Roberta Cook to serve as a director of the company.
Cook, cooperative extension marketing economist at the University of California-Davis, brings extensive industry, market and trade knowledge to the Village Farms board of directors position, according to a news release.
“We are proud to announce that the decision culminating in the addition of Roberta to the board is noteworthy and we are confident her appointment will broaden the intellectual base of our board,” John McLernon, chairman and head of the
nominating committee, said in the release. “We are especially excited about her deep knowledge of the dynamic fresh fruit and vegetable industry and its evolving trends as well as her expertise in the global greenhouse sector.” 
Cook said in an e-mail that Village Farms is one of the premier and most respected companies in the greenhouse vegetable sector.
"Greenhouse vegetables are on target with consumer trends and are gaining a higher share of the “consumer stomach,” she said in the e-mail. "I am honored to join this outstanding board and I look forward to both contributing and gaining insights on this highly competitive, dynamic, and fascinating industry."
Cook said she remains at the the University of California-Davis, and also serves on the board of  Ocean Mist Farms and on the Monsanto Vegetable Seeds Advisory Council.
In the release, McLernon praised Cook’s reputation in working with governments, businesses, financial institutions and other company boards. Cook was honored as one of the top 25 produce industry leaders in 2011 by The Packer.