Cincinnati-based Chiquita Brands has unveiled a Web microsite where consumers can go to learn more about their bagged salads.
The site gives purchasers of Fresh Express salads the "Your Salad Story" and Leaf Locator tools.
By entering codes under the freshness expiration date and portions of the UPC bar code in the Leaf Locator, consumers can learn in what region or regions the bagged ingredients were grown.
The tool covers 60 salad varieties and package sizes, excluding coleslaw and organic salads.
The salad story gives consumers trivia about the ingredients, such as Romaine was named by the Romans, who thought it had healthful properties. It also provides a button to click for recipes.