While personal on one level, tweets and Facebook updates are far different than face-to-face interactions or conversation, where tone of voice and body language often add context and nuance to comments.
I seriously doubt Sacco intended to be hurtful or insensitive, and if she’d made a similar joke to close friends over lunch rather than to everyone following her on Twitter it’s unlikely she’d be in the market for a new job.
Watch your words
The case provides a cautionary tale about how people’s personal and business lives can overlap in real life and online.
Many users of sites such Facebook, Twitter and LinkedIn (myself included) count among their “friends” people they may have only met once at a convention, or maybe your “friendship” involves nothing more than having some colleagues or acquaintances in common. That’s OK. Broadcasting yourself to a wider audience is an appealing aspect of such sites.
But while putting yourself out there is easier than ever, sound judgment about how you conduct your business — whether professional or personal or both — has never been more important.
Maybe it’s wise simply to keep in mind John Wayne’s advice, “Talk low, talk slow, don’t say too much.”
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