Advisers help Wish Farms change

08/02/2013 10:14:00 AM
Chuck Robinson

The group also has encouraged him to think in terms of processes and not have everything reliant on him, the owner.

Whether Vistage had much to do with it or not, Wish Farms since 2010 has grown into a year-round supplier of strawberries and blueberies. However, it seems a good bet related issues were hashed out by the group.

Wishnatzki says he doesn’t have all the answers for problems facing his company. Maybe so, but he has figured out a good place to get help.

That makes him a pretty smart cookie.

crobinson@thepacker.com

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