The Atlanta-based national fast-food chain has sued a Vermont screen print artist for selling T-shirts with “eat more kale” printed on them. Chick-fil-A says it is too close to its “eat mor chikin” ad slogan.
There is no way for Chick-fil-A to come out of this not looking like a bully.
If you ask me, it would improve their chicken sandwich quite a bit if they put a couple of pieces of kale on it.
Grist e-mailed the story to me in late November.
Grist churns out wry commentary on environmental news and has been around for a dozen years. I figured when reading the lead-in that it was cloaked in their famous hyperbole.
It was, but the indignation seems well placed to me.
More than 10 years ago Vermont artist Bo Muller-Moore began screen printing T-shirts with “eat more kale” for a friend who grew and sold kale at farmers markets.
Somehow, they caught on, and if you go to eatmorekale.com you can find T-shirts like this one designed to appeal to the foodie intelligensia.
Since his business is a one-man show, it is more than he can do to keep up with the orders. He has enlisted the help of another printing company near him.
Thanks to Chick-fil-A, I may add to his workload.
Since 1995, Chick-fil-A has run ads featuring a cow that encouraged people to “eat mor chikin” instead of beef.
The company sent a letter to the Vermont screen printer in 2006 telling him to stop using “eat more kale.”