At the beginning of the deal, growers could get good money for peaches, but yields were light, Isabel Quiroz, Decofrut’s service and information manager, told me.
Later in the deal, meanwhile, preconditioning and other high costs made it difficult for growers to make money.
Add to that the fact that, despite preconditioning and other measures, Chilean peaches often arrived in the U.S. with no juice and no flavor.
At the time, it struck me as perhaps a poster child for the case against year-round availability in the fresh produce industry.
“Year-round” has long been the battle cry of produce marketers (even in the locally grown era), but they’ll never be able to overcome a basic industry truth: Many, if not most, fruits and vegetables taste better at certain times of the year than they do at others.