Display deceptions harm accountability

03/15/2013 09:43:00 AM
Pamela Riemenschneider

I guess if you were generous, you could consider it a win for advertising the product by having the bins on display in the front entryway.

The brand name was getting some good traffic, right?

I wasn’t feeling so generous when I found the real Lil’ Snappers meant for those bins buried elsewhere in the department.

I understand retailers need to do the best they can with what they’ve got, and resources are tight.

Not everyone has high-graphic, decorative private-labeled boxes to build with, like a Whole Foods store, and not everyone can go out and order brand new bins for every season.

But make sure your thriftiness isn’t costing you elsewhere — particularly in accountability with consumers and vendors who supply the materials.

pamelar@thepacker.com

What's your take? Leave a comment and tell us your opinion.


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Kurt Wilk    
Maryland  |  March, 18, 2013 at 09:31 PM

The way produce is displayed reflects the pride of the employees. We have two local family run grocery chains who make do with less, but there stores are cleaner, the displays are maintained and there is very low employee turn over. It's not a lack of funding for displays, it's a lack of caring.

Victor L.    
parlier, ca  |  March, 19, 2013 at 04:36 PM

You're giving consumers too much credit to assume they know that stone fruit in grocery stores in the winter isn't from California. These are the same shoppers who think that milk comes from Publix or Kroger, not a cow.

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