Our community has the strength to influence issues affecting our industry and our businesses to innovate our approach to marketing. A great example is the recent partnership between PMA and Sesame Street.
Through this powerful, unique agreement, our industry has new opportunities to market fresh fruits and vegetables to children and build consumer demand for years to come.
No doubt, this is a pivotal time in the history of produce marketing. It’s one that requires our inner food marketer to step up and take hold of the power of the modern marketplace.
We’re already a global community incredibly passionate about what we do.
By working together on all angles of our industry’s business, we will inspire each other to better appeal to consumers and their families to eat healthier and make better decisions in stores, restaurants, schools and at home.
As we change the way people engage with fruits and vegetables, people will get healthier and our businesses will, too. Now that’s inspiring!
Tim Riley is president of The Giumarra Cos., Los Angeles, and chairman of the Newark, Del.-based Produce Marketing Association’s board of directors.
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