Give your produce the green seal of approval - The Packer

Give your produce the green seal of approval

04/19/2013 09:36:00 AM
Denise Donohue

The customer does care what good things you’re doing for the environment. The customer wants the truth. These factors are not going away with Gen-X or Gen-Y/Millennials — who we raised to celebrate Earth Day as a holiday.

So toot your green horn this season. If bottles of blue chemicals can be green, certainly fresh produce has an even better story to tell.

Denise Donohue is founder of Donohue Associates, DeWitt, Mich., a marketing and public relations firm specializing in agriculture. Before that, she was director of the Michigan Apple Committee, Lansing.

What's your take? Leave a comment and tell us your opinion.

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Belinda Fitzpatrick    
Lansing  |  April, 22, 2013 at 04:52 PM

It's kind of like the clean thing. We don't notice it until it's not there. When we are doing the right thing we kind of don't notice it. We should take notice, give ourself credit and explain to people why what we do makes a difference. Somethings we cannot quantitate. Kind of like that Christmas movie about the man/woman who got to see the difference they had made by living their life. God only knows exactly what difference we made, but we know when we are working toward the right direction. When I can tomatoes I think of the money I save, but I don't think about the decrease in externalities. I know I caused someone to loose some profits by keeping money in my pocket. These profits are generally viewed as doing good for our economy. We don't consider how much waste there is associated with this profit. Fresh Produce, which is walking the talk of having traveled the road less traveled by not traveling, does so much good by what it doesn't do that it is difficult to notice something that isn't done. Thanks Denise for causing us to think about this.

Kathy Means    
PMA, Newark, DE  |  April, 23, 2013 at 02:53 PM

Yes! Let's tell our industry's sustainability story, one company at a time. We're always looking for such stories. Packaging, conservation, innovative processes, energy/water reduction, community engagement. Check out the stories we have at Then send us your story so we can include it. You deserve credit for your sustainability activities.

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