I also asked her about food safety, since the possibility of food safety rule exemptions for small farms is a topic that’s raised a lot of hackles in the industry.
“(Consumers) have never really mentioned or asked a lot of questions about food safety,” she said. “They are just more concerned that it’s local, fresh and the fact that they know who grows it for them.”
I wonder if the Alliance for Food and Farming’s recent farmers market safety guide will change that trend in years to come.
The one-day farmers market was an event designed to get people to linger in Anthropologie’s store for a while, but I appreciated the chance to connect with one grower and learn about her operation away from the noise and crowds of a typical farmers market.
Local deals may only be around for the warmer months, but factual knowledge those growers share about the industry can stay with consumers into their winter retail produce shopping, and that’s something that can benefit all growers.
What's your take? Leave a comment and tell us your opinion.