10/07/2011 12:52:00 PMAmelia Freidline
I experienced some of those moments.
Tom, I read your opinion piece and certainly understand the policy of fresh only. What you probably are unaware of is the history of dried fruit in the program and the process used to remove it. First 97 per cent of dried fruit comes from California. It was the chairman of the House committee George Miller from California that initially put dried fruit into the program. There are good policy reasons for this. Schools in the inner city that don't gave the infrastructure to handle fresh would be effectively kept out of the program. More important however is the procedural method used to remove dried fruit. Dried fruit was dropped in a conference committee where no member of the California congressional delegation had notice of the change. The fact is that the version of the program that came out of Mr. Harkin's committee included dried fruit. The version that Mr. Harkin took to the floor of the senate included dried fruit. It is a fact that if the dried fruit industry had notice that Mr. Harkin planned to drop dried fruit in conference we would have notified our California senators and it wouldn't have happened. That is why this issue is unique and why senators Feinstein Boxer and represntative Miller support the restoration.
Tom, I read with interest your recent editorial regarding the Fruit & Vegetable Snack Program. As a longtime advocate for the fruit and vegetable industry and past president and CEO of the U.S. Apple Association, I have more than a little familiarity with the issues that both unite and, occasionally, divide various sectors of the produce industry. As an ardent supporter and board member of the Produce for Better Health Foundation, I have also long aided the industry’s efforts to encourage increased consumption of fruits and vegetables in all their forms, including fresh, frozen, canned, dried and 100 percent juice. If the primary purpose of the Snack Program is to introduce school children to fruits and vegetables, than doesn’t it make sense to expose them to our products in all forms while educating them about the benefits of incorporating more servings into their daily diets for better health? For many school districts and the families of children their serve, fresh fruits and vegetables are not always accessible due to seasonality and cost. In those instances, we believe making such items as frozen fruit cups available to students serves the purpose of the program. Further, and with all due respect to those who wish to limit participation, we believe initiatives like the Snack Program would benefit from the addition of more stakeholders and advocates—especially in today’s fiscal environment. As we’ve offered to our friends representing fresh and dried fruits, wouldn’t we be better off joining forces in advance of the 2012 Farm Bill to expand both the funding and reach of this program? We certainly think so and would be happy to offer the frozen fruit and vegetable industry’s unbridled support. Kraig R. Naasz President & CEO American Frozen Food Institute