There are novel uses for this information that can reduce costs and make predictions for future resources and sales, like sourcing models — predicting what customers need, when they need it.
Imagine how this could innovate your business.
As for production input management technologies, let’s look again at the Tree T Pee’s success. This simple innovation acts as a water containment system, directing all irrigation water and liquid fertilizer directly to the roots below the tree. Instead of using 10,000 gallons of water per tree per year without the Tree T Pee, growers using the system use only 800 gallons per tree per year.
Imagine what that could mean for growers in California this year who are facing yet another damaging drought. In addition to water conservations, growers also are seeing a 30% increase in the growth of new trees, letting the farmer realize a much faster “return to the ranch.”
Like Georges, we too believe in the importance of helping industry increase profitability by providing greater access to information on cost-controlling advancements and how best to put these advancements to use in each unique operation.
Johnny Georges wasn’t going out on a limb with his idea to use the Tree T Pee for water conservation. He grew up in the citrus industry. He worked with farmers in the irrigation business for 29 years.
He talked with growers and understood their concerns. Swap out a few details and everyone reading this is Johnny Georges, whose real-world experience, knowledge, expertise and contacts can solve challenges facing the produce industry.
In order to feed the world, we have to plant the seed. I believe that when you have a forum for sharing and connecting to detailed technical information, translating complex issues, and applying industry context, you’ll find fertile ground for identifying — and perhaps even inventing — forward-thinking technologies to operate your business more effectively and drive global consumption of fresh fruits and vegetables.
What innovations in technology are you holding on to?
Bob Whitaker is chief science and technology officer for the Newark, Del.-based Produce Marketing Association.
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