Is online shopping ready for checkout?

12/30/2013 09:23:00 AM
Tom Karst

What are counter-measures traditional brick retailers can implement to keep their customers loyal? How can grower-shippers and/or wholesalers transform their company so they might partner with an online retailer? For online shoppers, is branding more or less important?

There is much to weigh. Consumer habits are not quickly changed, and the expansion of home delivery will be modest relative to the entire consumer market.

As a new convert to online shopping, however, I have to say that the appeal of one-click convenience cannot be overstated.

tkarst@thepacker.com

What's your take? Leave a comment and tell us your opinion.


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